Obama logo
At any rate, it happened quite quickly, all things considered. Presidential election. The logo was designed by Chicago-based Sender LLC (a brand development and design company) on assignment from Chicago-based mo/de (a motion design studio).The entire undertaking took less than two weeks. The design began late in 2006 and the finished logo made its debut when Obama officially announced his candidacy for president February 10, 2007 in Springfield, Illinois. John Slabyk and Scott Thomas, designers with the Obama campaign oversaw the customization of the logo for 12 different identity groups as well as for each state with 50 additional versions. In terms of our internal process, though, I believe the logo — as we now know it — came out of a second round of design explorations.
There was also identity for Republicans and Independents supporting Barack Obama. The reception of Obama s logo was generally positive, and in some circles, highly praised. Creative director Sol Sender led the design team of three which included Amanda Gentry and Andy Keene.
Project managers at mo/de were Colin Carter and Steve Juras. We were looking at the “o” of his name and had the idea of a rising sun and a new day,” according to Sender. The Boston Globe beamed that the ever-present rising sun logo has the feeling of a hot new Internet company. .
The design became one of the most recognized political brand logos during the 2008 U.S. The Obama logo is the flagship symbol of Barack Obama s presidential campaign.
The latter had been brought on board early on by David Axelrod, Obama’s chief campaign strategist, although it had never done a political identity before. “The sun rising over the horizon evoked a new sense of hope. The final design was decided among seven or eight options in the first round.
