Jumpman (logo)
As a tie-in, Nike created a line of merchandise which featured a spoof of the Jumpman using Bugs silhouette, combined with a Hare Jordan caption. . The Jumpman logo is used by Nike to promote its Michael Jordan-related merchandise, including the famous and successful Air Jordan brand of basketball shoes. The Jumpman logo is a silhouette of a studio photograph of Jordan performing a ballet move, not an actual dunk as many believe. The Air Jordan III, released in 1988, was the first Air Jordan shoe to feature the Jumpman logo, replacing the Wings logo, which had been a feature of the Air Jordans I and II.This model was one of the most popular ever. The Jumpman logo would retain a fairly consistent look throughout the Air Jordan line s history, except on the Air Jordan VIII, on which it was reminiscent of a peace sign. In 1993-94, Nike ran a series of Air Jordan commercials pairing Michael Jordan with Warner Brothers own Bugs Bunny.
